Brand Guidelines

HIGH LIMIT DETAIL SUPPLYBrand Guidelines · Edition 02 · 2026
DRIVING THE FUTURE OF DETAILING
Built by the doers. Engineered for the relentless.
A Whitehead Oil Company DivisionScroll
The Brand

Built by the doers.

High Limit Detail Supply was forged by the same hands that wrench, polish, and push through long days — mechanics, detailers, farmers, marina crews, and shop owners.

If it runs, rolls, or floats — we help it shine.

A division of Whitehead Oil Company, High Limit carries more than sixty years of Midwest grit into a new standard of performance-grade detailing and equipment care. We supply premium products for the automotive, agricultural, and marine industries.

We don't sell shine. We deliver results that hold up when the work is hardest — built for people who demand more than clean.

60+Years of grit
3Industries served
20+Pro brands carried
1Standard — results
Foundation

Mission, vision & values.

The four pillars every product, decision, and word answers to.

Mission

Drive the future of detailing with professional-grade products that perform in the shop, on the road, in the field, and on the water.

Vision

To be the most trusted name in detailing and surface protection across automotive, agricultural, and marine industries — delivering consistent performance, protection, and pride in every environment.

Performance

Tools and chemistry engineered to deliver under pressure — not just on the shelf.

Protection

Products that preserve what matters, long after the job is done.

Pride

Respect for the craft, and for the hands that do the work.

Progress

We don't settle. We push the standard of the whole industry forward.

Positioning & Audience

We serve those who live by their machine.

From car bays to farm fields to boat docks, High Limit supplies the same high-performance chemistry the pros trust — whether they're polishing chrome, cleaning combines, or restoring gel coat on open water.

Professional auto detailers & shop owners

Farmers & agricultural operators

Fleet, trucking & heavy-equipment crews

Marina & boat maintenance professionals

Enthusiasts & performance builders

If it earns its keep — we help it shine.
Voice & Tone

How High Limit speaks.

Confident, mechanical, and real. We write the way the work feels — direct, earned, never soft.

Voice
Confident · Gritty · Mechanical · Precise · Real
Tone
Bold · Straightforward · Purposeful
Example lines

“Built for the bay, the barn, and the backroads.”

“Performance doesn't stop at the hood.”

“From the blacktop to the backfield — we keep performance clean.”

“From muscle cars to machinery, we keep performance polished.”

“When the work's done and the water's calm — we make the shine last.”

“In the shop or on the shoreline, precision is the standard.”

“From fleet trucks to fishing boats — same grit, same results.”

Die-Cut Stickers

Peel, stick, represent.

Every logo colorway and both camo families, cut to the shield with a clean white keyline. The full print-ready set is in the Sticker Kit.

Red · Chrome · White
Red · Chrome · White
Die-cut · white keyline
Red · Chrome · Black
Red · Chrome · Black
Die-cut · white keyline
Red · Silver · White
Red · Silver · White
Die-cut · white keyline
Red · Silver · Black
Red · Silver · Black
Die-cut · white keyline
Red · Black
Red · Black
Die-cut · white keyline
Black · Chrome · White
Black · Chrome · White
Die-cut · white keyline
Black · Chrome · Black
Black · Chrome · Black
Die-cut · white keyline
White
White
Die-cut · white keyline
Black
Black
Die-cut · white keyline
Camo stickers
Green · Primary
Green · Primary
Die-cut · white keyline
Green · Reversed
Green · Reversed
Die-cut · white keyline
Green · Patch
Green · Patch
Die-cut · white keyline
Brown · Primary
Brown · Primary
Die-cut · white keyline
Brown · Reversed
Brown · Reversed
Die-cut · white keyline
Brown · Patch
Brown · Patch
Die-cut · white keyline
Usage & Misuse

Protect the mark.

A few firm rules keep the logo sharp everywhere it appears. When in doubt, give it room and leave it alone.

clear space

Clear Space

Keep a buffer around the mark equal to the width of the “H” in HIGH LIMIT, on every side.

AA

Minimum Size

Print: 1″ tall. Digital: 150 px tall. Below this the gauge detail breaks down.

Backgrounds

White / Chrome on dark, Black on light. Keep clear of clutter and low contrast.

Never Do This
  • Change the colors
  • Add effects, shadows, or glows
  • Skew, rotate, or stretch
  • Alter the fonts or proportions
  • Crop the shield
  • Place on busy photography

The mark should always project strength and precision — clean, consistent, bold.

Color

Red leads. Black grounds.

High Limit Red is the signal. Black is the stage. Chrome and steel add the metal; Accel Blue is a sparing tech highlight. Every value is provided in HEX, RGB, and CMYK.

Primary
High Limit Red
HEX #D32B27RGB 211 · 43 · 39CMYK 0 · 80 · 82 · 17
Shadow
Deep Limit Red
#7A1E1B · RGB 122 30 27 · CMYK 0 75 78 52
Depth for gradients, hovers, and pressed states.
Tech accent
Accel Blue
#3BA7F0 · RGB 59 167 240 · CMYK 75 30 0 6
A single cool highlight. Never more than a touch.
Ground
Jet Black
#000000 · RGB 0 0 0 · CMYK 0 0 0 100
Backgrounds, ink, and the stage everything stands on.
Neutral
Steel Gray
#808080 · RGB 128 128 128 · CMYK 0 0 0 50
Secondary text, rules, and quiet UI.
Metal
White Chrome
#F2F2F2 · RGB 242 242 242 · CMYK 0 0 0 5
Off-white surfaces and brushed-metal moments.
Clean
Arctic White
#FFFFFF · RGB 255 255 255 · CMYK 0 0 0 0
Reversed type and pure, uncluttered space.
Every value is provided in HEX, RGB, and CMYK for print and screen.
Typography

Engineered headlines. Honest body.

Eurostile Bold sets every headline in all-caps — mechanical and confident. Montserrat carries body copy with clean, modern legibility.

Display / Headlines — Eurostile Bold
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890 & . , ! ?
Body / UI — Montserrat
Aa
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 & . , ! ?
Performance doesn't stop at the hood.

From muscle cars to machinery, High Limit keeps performance polished. Montserrat handles the detail — dilution ratios, part numbers, and the fine print that keeps a shop running clean.

Partner Brands

Every brand we carry — rebuilt clean.

The full vendor library, redrawn as crisp vectors in black, white, and full color. Grab the complete set in the Partner Logo Kit.

Malco
Malco
Koch-Chemie
Koch-Chemie
RUPES
RUPES
The Rag Company
The Rag Company
iK Sprayers
iK Sprayers
P&S
P&S
Bio-Bombs
Bio-Bombs
Scangrip
Scangrip
FLEX
FLEX
Renegade Products
Renegade Products
Swisstrax
Swisstrax
Maxflow
Maxflow
The House of Rags
The House of Rags
3D Car Care
3D Car Care
Autofiber
Autofiber
Vyper
Vyper
Liquid Elements
Liquid Elements
Drill Brush
Drill Brush
DuraSlic
DuraSlic
Lake Country
Lake Country
Asset Library

Take what you need.

Download-ready kits — logos, stickers, partner brands, apparel artwork, and the brand fonts.

Need a single format or the full high-resolution masters? Contact the brand team.